Brand Strategy Lead Southern Europe, TikTok

Alessandra Mariani

Alessandra Mariani is Brand Strategy Lead Southern Europe at TikTok. Over the years she has been involved in the development of various brand identities, repositionings, marketing strategies and thought leadership. She coined the term Generation T (ikTok) and is a regular speaker at industry events.


“The Power of Gen T“

Welcome to Gen T, the new generation of togetherness. Where mindsets are in, and demographics are out. During this session, Alessandra Mariani, Brand Strategy Lead Southern Europe at TikTok, will talk about the peculiar characteristics of Gen T and how this audience is revolutionizing our shopping behaviors.

Thanasis Konstantopoulos, T: +30 210 6617777 (ext. 228), Ε: [email protected]
Anna Gyparaki, Τ: +30 210 6617777 (ext. 152), Ε: [email protected]
Spyros Leontaris, T: +30 210 6617777 (ext. 215), E: [email protected]
Dannos Tsakalos, Τ: +30 210 6617777 (ext. 151), Ε: [email protected]
  338, Kleisthenous Str. 15344, Gerakas, Attiki, Greece
  +30 210 6617777
  +30 210 6617778