Chryssa Mouratidou

Chryssa Mouratidou leads the creative side of InYourCity Digital Marketing Agency. Serving in this capacity for 10 years since 2013, she's well-known for her skills in photography and film directing, using these talents to elevate brands on social media.

After commencing her academic journey with photography, she furthered her studies in film directing. This combined knowledge enables her to seamlessly weave stories online with both images and videos.

Moreover, Chryssa is deeply invested in researching how creative content can yield tangible results in the performance marketing realm. She places special emphasis on leveraging user-generated content (UGC) and crafting 'stop-scrolling' creatives. These attention-grabbing advertisements harness the power of motion graphics and inventive copy ideas to effectively engage viewers.

Throughout her tenure, she has played a pivotal role in refining the digital image of numerous brands, including Coffee Lab, Terkenlis, Artopoulos Pites, Souroti, Boxer, and more.

Through her leadership and innovative approach, Chryssa has been instrumental in helping countless brands discover and hone their authentic voice and visual identity on social media platforms.

Presentation Title
"How to Maintain Creativity in the New Social Media Era"