Dimitris Kalaitzis

Dimitris Kalaitzis

Head of Marketing, instacar

Dimitris works as the Head of Marketing at instacar, and the company's resident food connoisseur. He's been in the marketing game for over 10 years and knows how to cook up some seriously tasty campaigns. But don't let his expertise fool you - Dimitris is as humble as they come. When he's not brainstorming new ways to take over the world, you can find him exploring new restaurants and perfecting his latest recipe.

Presentation Title:
"Steering the Conversation: How instacar Became a Mobility Trendsetter"

Instacar’s rise on TikTok, from zero to 10,000 followers organically, demonstrates how brands can thrive on TikTok without breaking the bank.
In this talk, you will discover how instacar leveraged authentic content that resonated with our audience, paving the way for rapid organic growth.
We'll discuss how developing an AR filter in-house increased our brand awareness, with the filter being featured in over 1,300 videos. Additionally, we’ll examine how instacar smartly used TikTok's Ads to accelerate our growth, positioning instacar as a leading brand in the mobility sector.
This journey shows the potential of strategic content and innovative social media tools to effectively enhance brand presence and engagement.