Gary joined Fanbytes in February 2021 after 3 years at Takumi, a global influencer marketing agency, where he held the position of Managing Partner. In his time there he was instrumental in its revenue growth and growing the client roster to include Camelot, Weetabix Group, Shiseido Group and Marks & Spencer.
Drawing on over 20 years’ experience, including senior roles with The Guardian & Mail Online, at Fanbytes he oversees a 35 strong team of Gen Z experts working across brand partnerships, managed talent, paid media and delivery.
As Commercial Director, Gary plays a key role in the transformation of Fanbytes – diversifying its offering to include new social platforms, creating new go to market strategies and continuing to achieve record revenue growth.
Fanbytes is an award-winning influencer marketing agency helping brands win the hearts of Gen Z. Having written the playbook on how to win at TikTok, its expert team delivers scroll-stopping campaigns for some of the biggest brands in the world including Clinique, Vestiaire Collective, Sony International, Ubisoft, Deliveroo as well as The UK Government.