Giuliano has more than 15 years of experience in digital platforms and services.
He joined TikTok in 2020 and since then he is responsible for the team of Brand Partnerships in the Italian and Greek markets, with the goal of building and maintaining long term partnerships with the main enterprises and brands, and bringing joy and creativity to their business.
Before TikTok, he started his career at Google in the Dublin EMEA Headquarters and then in Milan, where he attended several positions in marketing and sales. He has also served as Country Manager Italy for international companies in the Adtech and Martech space.
Giuliano is passionate about big challenges and team working. He loves to learn and to embrace diversity. He believes that success is made of great talents, hard work and a lot of curiosity!
Originally from Florence, Giuliano lives in Milan with his wife and their 3 daughters.
His TikTok is full of sport, autos, cooking & recipes, and wild nature!
"How to drive impact on TikTok?"
Giuliano Cini will guide us through five essential elements that can unlock TikTok's immense potential, encompassing branding, performance, trend navigation, and accurate impact measurement, all of which can significantly contribute to brands' objectives.