Jon Mowat

Jon is an award-winning content creator and video strategy expert. Initially working as a director at the BBC, he now turns his expertise to helping businesses achieve their objectives through engaging and powerful video campaigns as managing director of Hurricane Media - one of the UK’s leading video marketing agencies. Hurricane creates TV commercials, video content and social media campaigns for brands across all verticals, with specialisms in pharma, FMCG, not-for-profit, technology and leisure. The agency has delivered work for AXA, ASDA, Airbus, Barclaycard, BMW, Fred Olson Cruises, Mazda, National Grid, Peugeot, Shelter, Sykes Holiday Cottages, Volvo, World Food Programme, World Health Organization and many more.

With decades of experience in the industry, Jon has authored two books sharing his knowledge on how to harness the power of video and create effective video campaigns that drive brand growth, increase sales, and deliver ROI on marketing budgets.

Jon is a regular speaker on video marketing and has been published in a range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today and many more in the sector-specific trade press.

Presentation Title:
"Video has taken over marketing, but how do brands do it well?"

The world is talking about "Video Marketing".  But what is this new discipline? and how can it help you to plan and create brand-changing video campaigns on TikTok, YouTube, Instagram, websites, and more?  This engaging talk by Europe's leading video marketer will explain the theory of effective video content, give models to understand it, and show practical steps that you can use to grow grow your brand with video.  Covering everything from the latest news on Tik Tok Paid Ads to Instagram Reels, YouTube Shorts and more ... This is the essential talk for anyone from marketing, brand, sales, social media or comms.