Head of Global Social Media and Digital Activations, Deloitte

Meredith Howard

Meredith is a global social media leader and content strategist. Over the last ten years, she’s worked on award-winning digital content strategies for Fortune 500 brands such as Wells Fargo, Western Union, Morningstar Inc., and now at Deloitte. As a budding journalist, Meredith already understood Social Media’s benefit to publishers and reporters, but quickly realized its immense potential to help brands better connect with audiences.

As a result, she traded in the traditional journalism track to pursue a career in Social Media and Digital Storytelling. In addition to her work at Deloitte, she serves as an Adjunct Marketing Professor at St. Edward’s and sat on the Board of Advisors for the University’s newly established MS Digital Marketing and Analytics program.

She is passionate about continued learning and has worked with the global education organization, General Assembly, to build and teach technology and digital marketing-focused workshops for students considering a career change.

She also volunteers her time supporting local women’s organizations and considers herself an advocate and steward of women’s issues and gender equality. Meredith is also the creator and writer of a career blog for women navigating their twenties, You can find her on  LinkedIn,  Twitter  and  Instagram.

The Keynote

“Building a Social Savvy Brand Ambassador Squad“

Leveraging influencers and ambassadors is an incredibly effective way to build trust and drive earned attention for your brand, but what if you didn’t have to pay for them? In fact, what if you didn’t have to leave the comfort of your office to find them?

Enter the internal brand ambassador. The team member who works for YOU, but has yet to work for YOUR BRAND. There’s a difference, we promise. In this session, Meredith Howard, Deloitte’s Head of Global Social Media, will walk you through how she tapped into the often untapped potential of her internal teams and built a successful brand ambassador program at her company from the ground up. She will show you how to easily implement tools and tactics to not only activate teams at your company on Social Media, but measure the ROI this strategy in earned media dollars and cents.

After this session, you’ll be able to:

• Tap into your internal team to build a successful brand ambassador program
• Implement tools to activate your employees on Social Media
• Measure the ROI (in dollars and cents) of your internal brand
• ambassador program

Thanasis Konstantopoulos, T: +30 210 6617777 (ext. 228), Ε: [email protected]
Anna Gyparaki, Τ: +30 210 6617777 (ext. 152), Ε: [email protected]
Spyros Leontaris, T: +30 210 6617777 (ext. 215), E: [email protected]
Dannos Tsakalos, Τ: +30 210 6617777 (ext. 151), Ε: [email protected]
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  +30 210 6617777
  +30 210 6617778