Patrik Wilkens

Patrik Wilkens brings more than 14 years of experience as an executive leader in the digital and entertainment industries. As Vice President Mobile of Mobile Operations at Spilgames, he was a key player in the turnaround of the business and subsequent sale to Azerion.
At Azerion, Patrik continued as Vice President of Mobile Operations and oversaw the integration of Spilgames into Azerion.
At TheSoul Publishing, he sets, implements, and drives the short- and long-term operational and business development strategies across the company.

Presentation Title
"Social media, music & the metaverse: the evolution of digital entertainment"

Patrik's talk will be focusing on music in the metaverse, spotlighting TheSoul Publishing’s virtual popstar and influencer, Polar, who has taken the virtual world by storm. Her debut music video, Close To You, has more than 9 million views, and her concerts in Avakin Life, a popular metaverse game, have attracted more than 2.2 million players for a combined watch time topping 100,000 hours.
Today, we sit at an exciting intersection between the real world and the virtual, where virtual influencers like Polar lead the way, creating a unique type of digital fandom powered by the rapidly expanding and innovating metaverse. Patrik will speak to what this means for brands and how best they can adopt these influencers into their own marketing strategies.