Brand Strategist & Consultant

Pete Durant

Over the past 16 years, Pete has been at the forefront of the digital and social revolution, creating and telling brands’ stories. A Marketing Director, Brand Leader and Creative Director, he has worked both sides of the divide at agency groups Omnicom, WPP and IPG Mediabrands and with top UK brands – from Peaky Blinders, Big Brother and MasterChef at Endemol Shine UK, to Waitrose, Renault Dacia, Comic Relief, Cheapflights, Specsavers and generation-defining entertainment platforms Habbo Hotel and BLAST esports entertainment.

An award-winning marketer and digital-social-content leader, Pete connects brands with audiences and drives fast, valuable growth.

From Mexico and the USA, to UK, Greece, Hungary, Cyprus and beyond, Pete brings a unique mix of energy, wit, forward-thinking techniques and inspiring examples to his keynotes. Whether it’s how to create a social brand, putting the human first in CX, how to tell stories in a social age, defining influence and introducing influencer programs or how to become an viewer-driven digital creative genius, audiences love his practical strategies that can make instant impact.

Pete is also a dedicated values and CSR consultant, helping businesses find purpose and how to deliver on their promises. He has particular passion for sustainability, animal advocacy, positive mental health and creating opportunities for all.

The Keynote

“Telling stories in the social age: how to strategically plan your storytelling and create instant-impact social creative.“

In a multi-platform age where attention is at a premium, it is becoming harder to get audiences to spend time with our brands and to land the messages and stories we need to.

Over the past sixteen years, Pete and his teams have been at the cutting edge of content creation and engaging audiences online. Through this time and more specifically over the past few years, Pete has developed both his own “story engine” planning framework to help create brand stories and ensure these stories are told, watched, and acted upon.

Pete will be sharing a simple playbook for marketeers to use when evaluating creative, the planning framework itself, as well as examples from his time working on top entertainment brands, such as Big Brother, Your Home Made Perfect, Hunted, Peaky Blinders and more.

Thanasis Konstantopoulos, T: +30 210 6617777 (ext. 228), Ε: [email protected]
Anna Gyparaki, Τ: +30 210 6617777 (ext. 152), Ε: [email protected]
Spyros Leontaris, T: +30 210 6617777 (ext. 215), E: [email protected]
Dannos Tsakalos, Τ: +30 210 6617777 (ext. 151), Ε: [email protected]
  338, Kleisthenous Str. 15344, Gerakas, Attiki, Greece
  +30 210 6617777
  +30 210 6617778