Peter is co-founder of YouTube strategy agency Team5PM, based in Amsterdam. They help brands and publishers to succeed on YouTube. They work for some of the biggest Dutch brands and publishers and international clients like Volkswagen, Playstation, Castrol, and Amazon Prime. The customers of 5PM generate a total of more than a billion views per year. This enormous amount of data enables Peter and his team to investigate and test what content works, what does not, and why. In his session about YouTube marketing, he will share the latest insights and hacks so you can generate more views with your videos.