Agnieszka  Jaworska
Live from Berlin

Agnieszka  Jaworska

Product Marketing Manager, CEE, Meta

With 20+ years of marketing experience, including agency and client-side management positions, Agnieszka is a digital marketing professional who is passionate about data that powers great results. She enjoys applying analytical and strategic thinking to develop great, omni-channel campaigns that are customer focused and results driven.

Having taken the role of Product Marketing Manager in Facebook since 2019, Agnieszka covers product education across all CEE markets.

Presentation Title

"Performance on Peoples' Terms"

Performance marketing will need to happen on People’ terms, but what will this journey look like?

We have all heard about industry changes limiting digital tracking and how the future of performance marketing is under pressure.

It’s the ideal time to share best practices, discuss challenges and discover opportunities during these challenging times. At this session, I will share with you how we can help your business to safeguard your activities on Meta platforms and beyond by adopting the best-in class technologies.

We will leave you inspired with our latest updates on Performance on People’s Terms and share our vision on the future of Measurement on Meta platforms. During this session, I will cover the following main topics:

  • Establishing a more reliable data connection with Meta
  • Enabling stronger performance through effective data usage
  • Optimize your ads to meet your business goals
  • Measure the value your campaign is driving
  • Ways to prepare your business for evolving privacy expectations