Angelos Mouratidis
"A winning formula for TikTok"

Angelos Mouratidis

Founder & CEO, InYourCity Digital Marketing Agency

Angelos Mouratidis is the Founder & CEO of InYourCity Digital Marketing Agency (est. 2010). He is specialized across the entire spectrum of digital experience; mostly on omnichannel strategy and performance marketing. He is also a Ph.D. Candidate at the University of Macedonia, and holds a postgraduate diploma (M.Sc.) in Information and Management and a bachelor’s degree (B.Sc.) in Information Technology from the Aristotle University of Thessaloniki. He has given many invited lectures in universities, conferences and seminars.

Presentation Title:

"A winning formula for TikTok"

What are the best practices for TikTok Advertising? Which are the essential strategies to optimize performance marketing campaigns in a new digital environment, which is characterized by an updated and prompt algorithm? What is the most efficient way to get user-generated content on the Creator Marketplace platform? Which criteria should you use to decide between Collective or Spark Ads? A winning formula for reaching and engaging with TikTok users is presented.