Angelos Mouratidis is the Founder & CEO of InYourCity Digital Marketing Agency (est. 2010). He is specialized across the entire spectrum of digital experience; mostly on omnichannel strategy and performance marketing. He is also a Ph.D. Candidate at the University of Macedonia, and holds a postgraduate diploma (M.Sc.) in Information and Management and a bachelor’s degree (B.Sc.) in Information Technology from the Aristotle University of Thessaloniki. He has given many invited lectures in universities, conferences and seminars.
"TikTok SEO: Between the lines"
Why Gen Z uses more frequently platforms, such as TikTok, to search for content, instead of more traditional channels like Google? Is SEO considered an adequate choice for TikTok advertising? Which are the essential strategies to deliver SEO campaigns in a new digital environment characterized by an updated and prompt algorithm? What is the most efficient way to create user-generated content to drive the best SEO results? A winning formula for optimizing TikTok SEO is presented.