Angelos Mouratidis is the Founder & CEO of InYourCity Digital Marketing Agency (est. 2010). He is specialized across the entire spectrum of digital experience; mostly on omnichannel strategy and performance marketing. He is also a Ph.D. Candidate at the University of Macedonia, and holds a postgraduate diploma (M.Sc.) in Information and Management and a bachelor’s degree (B.Sc.) in Information Technology from the Aristotle University of Thessaloniki. He has given many invited lectures in universities, conferences and seminars.
"A winning formula for TikTok"
What are the best practices for TikTok Advertising? Which are the essential strategies to optimize performance marketing campaigns in a new digital environment, which is characterized by an updated and prompt algorithm? What is the most efficient way to get user-generated content on the Creator Marketplace platform? Which criteria should you use to decide between Collective or Spark Ads? A winning formula for reaching and engaging with TikTok users is presented.