Tolis Aivalis
"Influencer Marketing or Advertising?"

Tolis Aivalis

CEO, Knowcrunch.com

Tolis Aivalis is the Managing Partner at AIVAL.COM a business strategy consulting firm and Syllabus Manager of KNOWCRUNCH.COM an international training organization. He has hands-on operating experience on consumer & enterprise internet, social media, gaming, music, advertising, technology, media, mobile and fashion since 1996 as an executive, mentor and serial entrepreneur.

He has a proven track record of innovation. He founded PowerΝet in 1996, Web Awards (now Ermis Digital) in 1998, ArboMedia in 2001, Real Brands in 2007, Social Brands in 2009, StartupDay event in 2009 and Startup Nation in 2011. He is also a syllabus manager and curator of Masterclass in Digital and Social Media Marketing and a trainer for executives and colleges since 2007.

Presentation Title

"Influencer Marketing or Advertising?"

Influencers boost our brand by promoting it to their audience. This tactic has pros and cons but what would happen if we compare influencer marketing to advertising campaigns? Can we achieve similar, lower or higher results by using ads? What are the differences and similarities among the 2 powerful paid media tactics?