Michal Gajewski
Live from Warsaw

Michal Gajewski

Client Solutions Manager | CEE, Meta

'With 8+ years of experience, Michal is combing marketing and digital industry knowledge from three perspectives - agency (Mediacom), client (Philips, Unilever) and platform (Meta).

Focusing on translating measurement insights into actionable learnings and making advertisers’ investment work as hard as possible, Michal is pursuing opportunities to share and discuss business, marketing and digital experiences. He joined Meta mid 2021 and since then has been guiding advertisers as Client Solutions Manager to further expand both brand and performance excellence.'

Presentation Title

"Let's Make it Reels!"

Reels are currently the biggest engagement growth driver on Instagram and hence they are relevant and beneficial for users, brands and creators.

Over 45% of accounts on Instagram interact with a Reel at least once a week. Over 80% of Reels are viewed sound on. 90% of people follow a business on Instagram and this placement can be a new opportunity for the business to be part of what's culturally relevant and trending.

With the recent launch of Reels in Greece I would like to invite you to a dedicated Reels session, where you can learn more about:

  • How Reels are evolving
  • What are the best practice creative guidelines
  • How to make Reels work for your campaign (once available)