Rahmon Agbaje
Live in Athens

Rahmon Agbaje

Co-Founder, Loud Parade

Rahmon is an exited founder and currently co-founder of the Gen Z sonic branding and creative agency Loud Parade, making music campaigns for brands targeting Gen Z audiences on social platforms such as Instagram and Tik Tok. He has over 8 billion views on his campaigns.

Rahmon has worked with the likes of Rihanna's Fenty (LVMH), Instagram, YO! Sushi, Nike and JD Sports. He is also an angel investor and has experience in the venture capital space investing in early stage technology founders with a particular interest in the Creator Economy.

Presentation Title

"Sonic Branding & Social Media: How Music Captures Gen Z Audiences"

The co-founder of Loud Parade will talk about the effectiveness of audio and music when capturing Gen Z audiences online, as he will showcase how music is a key tool in creating effective campaigns in Social Media.

Moreover, he will touch upon social trends amongst Gen Z on social networks, as well as the impact of Social Media on our generation's behaviour (social mood and insights).

Get ready for a talk packed with examples from a company that has achieved 8 billion views on TikTok for JD and Nike.