Scott Guthrie
Live in Athens

Scott Guthrie

Influencer Marketing Adviser & Board Member of the Influencer Marketing Trade Body

Scott Guthrie leads the Influencer Marketing Trade Body - the UK's not-for-profit professional membership organisation for influencer marketing agencies and influencer marketing platforms. Additionally, Scott hosts the Influencer Marketing Lab podcast, writes the weekly newsletter the Influencer Marketing Digest and provides professional advisory services to the influencer marketing industry.

Scott also authored the entry titled: 'Understanding Influencers' in the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs and contributed the chapter 'Virtual Influencers: More Human Than Human' for Influencer Marketing: Building Brand Communities and Engagement - an academic textbook published by Routledge.