Scott Guthrie leads the Influencer Marketing Trade Body - the UK's not-for-profit professional membership organisation for influencer marketing agencies and influencer marketing platforms. Additionally, Scott hosts the Influencer Marketing Lab podcast, writes the weekly newsletter the Influencer Marketing Digest and provides professional advisory services to the influencer marketing industry.
Scott also authored the entry titled: 'Understanding Influencers' in the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs and contributed the chapter 'Virtual Influencers: More Human Than Human' for Influencer Marketing: Building Brand Communities and Engagement - an academic textbook published by Routledge
"The power of Influencer Marketing in uncertain times"
Forecasts for influencer marketing growth remain positive across the next 24 months despite economic headwinds. That shouldn’t stop marketers from planning for an uncertain future, however. Learn what makes campaigns effective today and what the future holds.
This session includes case studies from leading campaigns over the past 12 months along with a series of actionable tips to ensure your influencer marketing campaigns are always effective.